How did Jamie’s Meat Free Meals come about?
Jamie has wanted to do a veg series and book for over 8 years because he knows that lots of us want to eat less meat, whether for health or financial reasons, for the planet or animal welfare, we are all slowly moving towards eating a bit more veg.
Many of us don’t have the knowledge or inspiration to make that shift, and that’s where Jamie comes in. In this series he’s cooking up a stunning collection of beautifully vibrant, hearty and healthy veg dishes for us to add to our repertoire.
The new series is a celebration of all things veg – encouraging meat-eaters and vegetarians alike to put vegetables front and centre. Jamie passionately believes that meat should be a treat that we celebrate, so we should eat better meat less often. He is committed to improving the health of the nation – and the benefits of eating less meat and more veg are clear. So this series is about inspiring people to get excited about delicious and easy veggie meals.