For production company Me & You, hiring a hybrid car for their latest production Sick of It, was a no brainer: London’s new Ultra Low Emission Zone came into effect just a few weeks after the production began and with Sick of It’s unit base in Ladbroke Grove and shooting locations throughout London, they needed a solution that worked for their schedule, their budget and the planet. Head of Production Faiza Tovey, who has used hybrids on previous shows, is such a convert that she now pushes for hybrids on every production regardless.
There are many benefits for opting for a hybrid production car. Perhaps the most appealing from a production point of view is the huge cost savings. Not only does a £30 tank of petrol last for a week rather than 3 days (giving a saving of £200 based on a 7 week production), but the actual hire of the car was cheaper as well. ShaToya Rose, the Production Assistant and main driver of the car was nervous about the car at first, having never driven an automatic, but was quickly converted, so much so that she plans on buying one for herself!