Posted on 8th September 2021

APFI join albert’s International Partnership

APFI, Finland’s trade association for producers of audiovisual content will work with the industry to begin measuring the environmental impact of domestic films and TV Shows

We’re thrilled to announce that Audiovisual Producers Finland – APFI, Finland’s trade association for producers of audiovisual content, has partnered with albert International to bring the albert carbon calculator, certification toolkit, training and wider support to Finland, where is will be offered to the entire audiovisual sector.

The APFI is currently creating a national sustainability strategy through which industry-wide professional training will aim at developing a more sustainable working culture in the film and television sector. Work on the national strategy began in the spring of 2021 with the planning of APFI’s three-year initiative (2021-2024), during which the ecological aspects of domestic productions will finally be measured with the use of a single common toolkit, the albert toolkit.

This new relationship led by APFI and its partners will put sustainability at the heart of the Finnish
audiovisual industry and will support it by taking the necessary steps to measure and reduce the industry’s environmental footprint, as well as inspire audiences through on-screen content. The Finnish group is particularly unique as the mix of government bodies, film commissions and broadcasters will ensure that the whole industry has access to the tools and education needed to achieve our global Net Zero goal

— Roser Canela-Mas, albert International Manager

With albert’s help, production companies will be able to measure the environmental impacts of both domestic and international films and TV shows shot in Finland.

albert’s training module, which provide information on how to operate more ecologically in different areas of production, will also be provided to film and TV professionals in Finland.

The APFI’s Sustainability Coordinator Anne Puolanne, emphasises the significance of the international perspectives when it comes to the film and TV production industry’s environmental impact:

“Finland is becoming more and more popular and desirable as a filming location and production service destination, and for good reason. This brings its own added challenges from an environmental standpoint, for example in terms of logistics. It is therefore important to convey our values regarding sustainability to our international partners, as well as continuing to ensure their productions are realised smoothly. And this can now be done easily, across Finland no matter where you shoot”

For more information, visit the APFI’s sustainability strategy page.