Designed to improve on-screen storytelling around climate change action, the Pledge brings together 12 of the UK and Ireland’s largest media brands: the BBC, BBC Studios, BritBox International, Channel 4, Channel 5/ Paramount UK, Warner Bros. Discovery UK & Ireland (previously Discovery UK & Ireland), ITV, RTE, S4C, Sky, STV, UKTV.
In the last year since the Pledge was signed, albert has worked closely with commissioning teams to embed sustainability at the very beginning of the production process, providing bespoke editorial training to over 1000 people since 2021, and launching a new Editorial Engagement Tool, freely available to help those working in TV and film, to help consider new ways to bring climate storytelling into their programmes. It is also carrying out in-depth analysis of the impact of content on sustainable behaviour.
Several signatories to the pledge have funded the first pan-broadcaster research, giving an overview of audience perceptions of climate change, their roles in tackling it and the hurdles faced by the television industry in helping inspire audiences to change their behaviour, and how best to do this. albert will be sharing some emerging headlines from the research over the coming months.
Read the full press release here.