Posted on 11th September 2024

Obki: Teaching kids to save the planet one episode at a time

Children’s TV is one of the best performing genres when it comes to climate storytelling. According to albert’s data, 65% of children’s productions contained explicit or implicit references to climate compared to an average of 39% across other genres (albert Annual review 2022, p.62).

One show leading the way is Obki. An animated show from Sky Kids, Obki, a lovable ‘eco alien’ is on a mission to save planet Earth from climate change with his trusted time travel friend, The Orb.

The series aims to empower the next generation, demonstrating how small changes can add up to make a big difference. Through offering actionable solutions in a fun and easily digestible format, Obki ensures its important messages are delivered effectively and resonate with its young audience.

Obki was commissioned by Sky Kids as part of Sky’s commitment to use their content and channels to raise awareness of the climate crisis and inspire individuals with actions they can take to protect the planet.

We spoke to the creator of Obki, Amanda Evans, and Executive Producer, Emma Pemberton, about how the show’s effective climate content is crafted to fit within two-minute episodes.

How Obki delivers solutions in two minutes

Delivering a message in two minutes is a challenge, so how did the team do it?

For series one, we picked the fifteen biggest issues in sustainability that we could do something about practically. We wanted to cover topics which could be actioned immediately by kids and parents, like planting vegetables at home or avoiding products that use palm oil. As part of this process for series one, we worked closely with Sky’s environmental impact programme, Sky Zero, to understand the most relevant topics to explore, as well us staying across latest sustainability trends and innovations. – Amanda Evans, Creator of Obki.

Avoiding Climate Anxiety

The Obki team was careful to avoid adding to climate anxiety, especially as the show is aimed at children. They kept narratives solution based, and the resolution to an episode was always celebratory.

This doesn’t mean the show shied away from showing the tough realities of climate change. Series three of Obki introduced multi-episode story arcs, more characters and more peril.

We didn’t want to talk down to children in our storytelling, but equally we need to make sure the issues are portrayed accurately. We keep the tone light, and most importantly, when kids see Obki appear on screen, they know they’re in for a fun time. – Amanda Evans, Creator of Obki.

Obki is available to watch on Sky Kids and NOW TV.

Find out more about Obki over at the show’s website.