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Posted on 5th December 2025

Climate Content Showcase: Sport, the wonder of nature and the power of impact campaigns

Announcements, Articles, Climate Content

November 2025 marked four years since the launch of BAFTA albert’s Climate Content Pledge – a commitment from broadcasters and streamers to use the power of storytelling to help audiences understand what tackling climate change might mean for them, as well as inspire and inform everyday sustainable choices.  

To celebrate the ongoing and ever-evolving work of the signatories, our series of Climate Content showcases highlight their dedication to putting climate content and nature in the frame, finding creative ways to engage viewers and drive real-world change.  

In the first of our showcases, we spotlight the work of UKTV, Warner Bros. Discovery, BBC and Sky each taking meaningful approaches to embed climate storytelling across their content.  

UKTV

Over the past year, UKTV have committed to measuring climate content references, finding that 62% of their commissions included verbal climate content references (up 1% from the previous year) and 79% included visual references (up 12%) 
 
One great example of how UKTV is using storytelling to connect audiences with the natural world is in Robson Green: World’s Most Amazing Walks, where Robson visits Sycamore Gap to reflect on the legacy of the much-loved tree that was illegally felled in 2023 – a powerful moment that connects audiences with the natural world and our impact on it. 
 
These figures show real progress in how sustainability is being woven into mainstream entertainment. By bringing climate themes into popular programmes, UKTV is helping audiences engage with environmental issues and understand the choices we can all make for a more sustainable future. 

Warner Bros. Discovery & TNT Sports

TNT Sports has taken meaningful steps to bring climate storytelling into mainstream sport, including the release of Playing for Our Future, a compelling documentary presented by Reshmin Chowdhury. The film explores how climate change is affecting sport at every level, from grassroots participation to top sports competitions, giving audiences a clear look at how the games we love are already being shaped by our changing climate. 
 
TNT Sports also supported the Green Football Great Save campaign, bringing together the football community to tackle climate change. The campaign was supported across broadcast and social media, with features included in Premier League and Champions League coverage. 
 
This work shows how sport can open the door to important climate conversations and reach audiences who may not usually engage with environmental content. By weaving climate awareness into stories with significant cultural reach, Warner Bros. Discovery is helping audiences understand the changes already taking place and the positive steps we can all take to protect the future of the sports we love. 

Sky

Sky has taken impressive steps to embed Impact Producers across its wide range of programming, making impact thinking a core part of how programmes are developed and delivered. Working with the team at Impact Wild on Moon: Nature’s Secret Force, and independent Impact Producer Lucy Wilson, Sky has begun weaving purposeful storytelling into mainstream titles, starting with The Dyer’s Caravan Park, where Lucy has been involved from early development. Lucy has collaborated across Sky’s commercial, marketing, PR, production and editorial teams and has helped shape a secondary narrative within the series.

Sky is now expanding this approach to its BAFTA winning Sky Kids Investigates series, supporting filmmakers to identify stories that can inspire positive action like understanding how we use water at home.

This commitment shows how Impact Producers can help broadcasters take important messages beyond transmission and into everyday life. By building this thinking into the heart of their commissioning, Sky is helping ensure climate and environmental storytelling reaches more audiences in meaningful and accessible ways.