Is your content set in the real world and in the present day?
Whether it’s the food used to bake a winning concoction, travel to a blind date or the products on screen, almost everything you show has a climate impact.
Our content matters
20%
of young people think it is ‘too late to fix’ the climate crisis
An Ipsos Mori and Futerra survey of 20,000 people from 27 countries surveyed found that a fifth of the youngest (under 35 y/o) cohort said they believe it is ‘too late to fix climate change’.
The challenge for producers and writers: how do you show the unvarnished truth while still providing hope and inspiring action?
Climate fatalism grips young people worldwide while the urgency for solution-oriented media grows
Appealing to Young People
Can TV help prevent Climate Fatalism?
Ipsos/Futerra global poll finds high levels of fatalism about climate change among young people
Of the 20,000 people from 27 countries surveyed, a fifth of the youngest (under 35 y/o) cohort said they believe it is ‘too late to fix climate change’, highlighting a fatalism about their future not found in older groups.
The survey found younger people to be 66% more fatalistic about the chances of reducing greenhouse gas emissions to a level that will slow climate change to an acceptable degree.