Is your content set in the real world and in the present day?

Whether it’s the food used to bake a winning concoction, travel to a blind date or the products on screen, almost everything you show has a climate impact.

Our content matters

20%

of young people think it is ‘too late to fix’ the climate crisis

An Ipsos Mori and Futerra  survey of 20,000 people from 27 countries surveyed found that a fifth of the youngest (under 35 y/o) cohort said they believe it is ‘too late to fix climate change’.

The challenge for producers and writers: how do you show the unvarnished truth while still providing hope and inspiring action?

Climate fatalism grips young people worldwide while the urgency for solution-oriented media grows

Can TV help prevent Climate Fatalism?

Ipsos/Futerra global poll finds high levels of fatalism about climate change among young people

Of the 20,000 people from 27 countries surveyed, a fifth of the youngest (under 35 y/o) cohort said they believe it is ‘too late to fix climate change’, highlighting a fatalism about their future not found in older groups.

The survey found younger people to be 66% more fatalistic about the chances of reducing greenhouse gas emissions to a level that will slow climate change to an acceptable degree.