Climate Content
Wimbledon (2025)
The Championships, Wimbledon is one of the world’s most prestigious sporting events. In 2025, BBC’s coverage of Wimbledon was streamed more than 69.3 million times in the UK.
As rising global temperatures threaten to alter the future of sport as we know it, the team at the All England Club, which stages Wimbledon, has taken a proactive approach to embedding environmental sustainability into its operations and broadcast, in addition to using its social channels and media content to raise awareness about climate issues.
Extreme heat is increasingly becoming a defining issue for global sport. In Europe alone, over 61,000 excess deaths were attributed to heat in the summer of 2022 (WHO). For tennis, the risks are uniquely exposed: matches can last several hours with limited shade in summer. The very nature of elite sports is that athletes push themselves to the limit, and rising temperatures may strain elite performances. Spectators are impacted too, with often limited opportunities for shade for events which traditionally take place outside.
During The Championships 2025, which experienced the hottest start to an event on record, the All England Club took a more holistic approach to climate storytelling, weaving sustainability themes throughout its broadcast and digital content.
Coverage used moments such as record-breaking temperatures to explore how rising heat affects players, spectators and event workers, creating space for wider conversation about climate impacts across sport.
Alongside taking practical and preventative measures to protect the health of all those in attendance at Wimbledon, the All England Club highlighted the environmental work taking place around the Grounds, from living walls and green roofs to wildflower banks, bug hotels and pollinator‑friendly planting, showcasing how nature‑positive initiatives help build resilience off the court.
Across digital platforms, these sustainability stories were amplified by engaging fans and players through interviews, quizzes, games and social content designed to inspire collective action. Annual climate‑focused panels, featuring influential voices such as Hannah Mills, Lord Sebastian Coe and Suzann Pettersen, further positioned sport as a powerful arena for climate dialogue.
Sport’s global reach offers a unique platform to mobilise climate action. The All England Club has utilised climate storytelling during The Championships through the angles of nature, athlete health and performance, making the issue tangible to the audience by bringing the human impacts of climate change to the court and beyond.