Does your sports programme have content on the climate?
TV - a secret superpower?
Can we nudge to Net Zero?
Mass media, such as television, can play a pivotal role in encouraging consumers to decarbonise.
The majority of future emissions reductions – 63% – will need to come from changes in how we travel, how we power and heat our homes, what we eat, and what we buy. It seems only logical that broadcasters should use their unique platform to improve viewer knowledge, challenge their attitudes, and inspire them to take action against climate change
Of the 20,000 people from 27 countries surveyed, a fifth of the youngest (under 35 y/o) cohort said they believe it is ‘too late to fix climate change’, highlighting a fatalism about their future not found in older groups.
The survey found younger people to be 66% more fatalistic about the chances of reducing greenhouse gas emissions to a level that will slow climate change to an acceptable degree.