Could you accidentally be making some things worse?
Glamourising extravagant lifestyles or excessive consumption? It’s important to consider if you are unintentionally making high carbon lifestyles aspirational
Understand the implications of everything you show
When creating or commissioning content, think carefully about what you are promoting. Are you popularising negative environmental behaviours or positive ones? And what might the consequences of that be? By understanding the potential impact of everything you put on screen, you will be better able to create content that can both entertain the masses and improve the world around us.