Could you accidentally be making some things worse?
Understand the implications of everything you show
When creating or commissioning content, think carefully about what you are promoting. Are you popularising negative environmental behaviours or positive ones? And what might the consequences of that be? By understanding the potential impact of everything you put on screen, you will be better able to create content that can both entertain the masses and improve the world around us.
Including sustainable climate content is not as difficult as you might think and what’s more, it’s what the audience want.
Sky’s Impact Report found that 80% of people across Europe support the idea of broadcasters using content and advertising to encourage people to adopt more environmentally positive behaviours
BBC’s Audience Insight team found that 40% of the people they spoke to said the media should be doing more
Whether you opt for a climate conscious main character or weave in a climate conversation, there are lots of ways for you consider the climate
Fuel your creativity with the latest environmental trends.
Tap into the drama and conflict, the interesting characters and the unlikely heroes and put the environmental reality onto screen.