Does it do so in a way that informs and inspires audiences about a sustainable future?
Tap into the drama and conflict, the interesting characters and the unlikely heroes and put the environmental reality onto screen. Think trains rather than planes, vegan restaurants and second-hand clothes.
The screen industries have a crucial role to play in solving climate change. Reducing the footprint of productions is important. But, by far, the greatest opportunity to make an impact is through the content we put on screen. Collectively, our industry reaches millions of people every single day. That represents an unprecedented opportunity to shift mindsets and make positive environmental behaviours mainstream. It’s a chance to shape society’s response to climate change.