Does it do so in a way that informs and inspires audiences about a sustainable future?
The screen industries have a crucial role to play in society’s response to climate change. Reducing the footprint of productions is important. But, by far, the greatest opportunity to make an impact is through the content we put on screen.
Collectively, our industry reaches millions of people every single day. That represents an unprecedented opportunity to inspire a shift in mindsets and make positive environmental behaviours mainstream.
It’s a chance to inform society’s response to climate change.
Of the 20,000 people from 27 countries surveyed, a fifth of the youngest (under 35 y/o) cohort said they believe it is ‘too late to fix climate change’, highlighting a fatalism about their future not found in older groups.
The survey found younger people to be 66% more fatalistic about the chances of reducing greenhouse gas emissions to a level that will slow climate change to an acceptable degree.