Could you do more?
Remember, sustainability’s not just about personal action, systemic change will be required. You can portray this, whether that’s with a sweeping vista of a windfarm or a preserved rainforest.
What climate content should you cover?
Our research has shown that TV coverage of climate issues such as recycling, reuse and food are all on the up. This is fantastic but many of the issues with the highest climate impacts still barely feature. In 2020, 48% of UK emissions were related to transport and energy, whereas just 4% were related to waste management.
If, as an industry, we want to contribute to a sustainable future, we need to show the solutions that would help us get there.
The big emitters
Which areas have the highest climate impact?