Does your programme have non-verbal content that portrays sustainability?

It’s not about shoehorning climate change into every conversation. You can portray sustainability just through what’s in shot. Reusable products, electric cars, graphics.

Discover More

The influence of TV

A report by the Behavioural Insights team in collaboration with Sky has found that 8 in 10 support the idea of broadcasters nudging #green choices through content and 1 in 3 say TV has inspired them to make changes.

The Power of TV: Nudging Viewers to Decarbonise their Lifestyles

TV - a secret superpower?

Can we nudge to Net Zero?

Mass media, such as television, can play a pivotal role in encouraging consumers to decarbonise.

The majority of future emissions reductions – 63% – will need to come from changes in how we travel, how we power and heat our homes, what we eat, and what we buy. It seems only logical that broadcasters should use their unique platform to improve viewer knowledge, challenge their attitudes, and inspire them to take action against climate change

An evidence-based guide for broadcasters