Could you do more?
Remember, sustainability’s not just about personal action. You can portray sustainability at scale, picture a sweeping vista of a windfarm or an abundant rainforest.
What climate content should you cover?
Our research has shown that TV coverage of climate issues such as recycling, reuse and food are all on the up. This is fantastic but many of the issues with the highest climate impacts still barely feature. In 2020, 48% of UK emissions were related to transport and energy, whereas just 4% were related to waste management.
If, as an industry, we want to contribute to a sustainable future, we need to show the solutions that would help us get there.
The big emitters
Which areas have the highest climate impact?
*2019 UK Greenhouse Gas Emissions