If you’re not caught up on Succession season three, there are a few spoilers in this case study, so catch up and come back! 

Succession follows an ultra rich media mogul, Logan Roy, (played by Brian Cox) and his family’s quest to retain control of their empire.

Throughout the show, Logan’s business is criticised by many characters for the damage it’s causing to the planet, and there’s no bigger critic than his brother Ewan (played by James Cromwell), who ends up donating his grandson Greg Roy’s inheritance to Greenpeace after Greg refused to resign from the business.

This plot point led to a real world increase in interest of how one can leave money to Greenpeace in their will