Is your content set in the real world and in the present day?

Whether it’s your characters’ cars, holidays, shopping, clothes or food, almost everything you cover is likely to have a climate impact.

TV - a secret superpower?

Can we nudge to Net Zero?

Mass media, such as television, can play a pivotal role in encouraging consumers to decarbonise.

“The majority of future emissions reductions – 63% – will need to come from changes in how we travel, how we power and heat our homes, what we eat, and what we buy.” It seems only logical that broadcasters should use their unique platform to improve viewer knowledge, challenge their attitudes, and inspire them to take action against climate change

An evidence-based guide for broadcasters

TV - a secret superpower?

Can we nudge to Net Zero?

Mass media, such as television, can play a pivotal role in encouraging consumers to decarbonise.

“The majority of future emissions reductions – 63% – will need to come from changes in how we travel, how we power and heat our homes, what we eat, and what we buy.” It seems only logical that broadcasters should use their unique platform to improve viewer knowledge, challenge their attitudes, and inspire them to take action against climate change

An evidence-based guide for broadcasters