Just how often is the climate mentioned on our screens? We’re all aware of the tentpole natural history documentaries which can fill us with wonder and despair from shot to shot but what about the shows we curl up with each day and evening? Our cookery shows, home shows or favourite soaps? Are these programmes helping to shift our perceptions and behaviours when it comes to environmental sustainability or are they leaving reality behind and pretending the climate crisis is just something that’s happening to ‘somebody else, somewhere else’. When albert released its first subtitle report in 2019 it found that terms such as cats, cake and picnic had far more mentions than climate change – so how have our channels fared since then?
Join us for this entertaining event where we will discuss our updated findings and ask, how can we engage audiences with authentic, optimistic content? What are the challenges and ultimately, how we can use the power of the small screen to help us tackle the climate crisis?
Lara Akeju – Commissioning Editor, Daytime, ITV
Angela Francis – Chief Advisor, Economics and Economic Development, WWF UK
Manda Levin – Senior Commissioning Editor, Drama, BBC
Fiona McDermott – Head of Comedy, Channel 4
Richard Watsham – Director of Commissioning, UKTV
The session will be moderated by Aaron Matthews – Head of Industry Sustainability, albert