Posted on 10th November 2020

Harnessing the Power of Creativity for the Climate Movement

In this event hosted by Futerra for London Climate Action Week, the role of the creative industries in advancing the climate movement will be up for discussion.

Event Date

16 November 2020

Time

5:00 PM GMT

Please note, this isn’t an official albert event. All albert events remain free thanks to our event partners Sargent-Disc, Green Tomato Cars and Good Energy.

When it comes to the climate emergency, the creative, media, and advertising industries are not exempt from taking responsibility and action. It is no longer enough for the film, TV, and advertising industries to declare a climate emergency and focus on the carbon footprint of their operations and productions. The true impact of creativity lies in its brainprint – the messages we give airtime to and the cultural norms we set influence society immensely. Climate change is the story of our time: one to be grappled with and told in compelling ways to diverse audiences. Sharing the solutions to climate change is a creative opportunity, and we must find the interesting and dramatic angles of the journey to create truly world-changing content.

In conversation with Solitaire Townsend, Co-Founder of Futerra, with experts Aaron Matthews, Head of Industry Sustainability for BAFTA, and Marsha Cooke, SVP IMPACT for Vice Media Group, this event will discuss the creative opportunity that climate change offers, and how the film, TV, and advertising industries can do so much more to help push climate action.

Event Date

16 November 2020

Time

5:00 PM GMT