From a World Cup final to an Olympic Opening Ceremony, sporting events have the potential to reach millions of people. Could sport be a golden opportunity to bring people together and promote a wider understanding of climate change?
Can and should we weave authentic and impactful climate stories into sports coverage? And how can sports broadcasters work with rights holders and sponsors to make sure that climate communication is aligned.
Join our discussion, hosted by Mike Wedderbern (News Presenter, Sky Sport) with panellists Claire Poole (Founder and CEO, Sport Positive), Mark Alford (Sky Sports), David Lockwood (Editorial Lead for Sustainability & Senior Producer, BBC Sport), and Lewis Hurt (Senior Producer, ITV Sport).