Putting Nature in the Picture

Putting Nature in the Picture seeks to spark creative inspiration and spotlight the breadth of storytelling opportunities that nature offers.

Its mission: to unlock creative possibilities by harnessing the power of nature in storytelling.

What’s Included?

Putting Nature in the Picture - A Short Film

Showcasing the breadth of nature-led storytelling across genres, the film is voiced by Asim Chaudhry (Dirty Business, Black Mirror, People Just Do Nothing) and features contributions from: BBC, Channel 4, ITV, Netflix, Open Planet, Sky, UKTV, Universal Production Music, and Warner Bros. Discovery.

Putting Nature in the Picture: A Creative’s Guide

A free resource developed in collaboration with ImpactWild, offering a practical 6‑point review process for authentically including the natural world in creative development—without limiting vision or editorial freedom.

Designed for every creative voice shaping the industry today.

Download the Guide

Free Deep Dive Webinar

Putting Nature in the Picture: From Development to the Final Edit
Hosted by writer, presenter and Flock Together co-founder Nadeem Perera, featuring:

Vicky Hoy (Senior Producer, Clarkson’s Farm)

Laura McCutcheon (Producer, Dirty Business)

Bill Righton (Executive Producer, Rob & Romesh Vs)

4pm, Thursday 5 March

Sign up here.

Replay available after the event.

Why Put Nature in the Picture?

Groundbreaking 2025 research led by Professor Miles Richardson, Professor of Nature Connectedness at the University of Derby, revealed Britain to be among the least nature‑connected nations.

Catherine Ellis, Head of Climate Content, BAFTA albert

“As storytellers we know the stories we tell shape what people see. And what people see shapes what they care about. The screen industry undoubtedly has an opportunity here to make real world impact through storytelling.

“There are already so many excellent examples of creatives and commissioners actively putting nature in the picture, including and beyond what you see in our short film and Creative’s Guide. This initiative from BAFTA albert seeks to celebrate this incredible content and inspire even more creatives to harness the power of nature in their storytelling.”

Catherine Ellis, Head of Climate Content, BAFTA albert