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A creative guide to putting the planet into programme editorial.

Editorial

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A practical guide for everyone working in TV and film production

Production

Creative Offsets

Reduce your environmental impact with our carbon offsetting scheme, Creative Offsets. It is the easiest way to take action on unavoidable emissions that cannot be reduced or eliminated.

Welcome to Creative Offsets

Our scheme is here to help you offset what you can’t reduce.

Offsetting is the act of purchasing carbon credits to compensate for greenhouse gas emissions released into the atmosphere. Each carbon credit represents one tonne of carbon dioxide equivalent that has been reduced by a verified project.

As part of their climate action programmes, more and more companies are choosing to offset their unavoidable emissions by supporting impactful carbon reduction projects around the world.

From 1 Aug 2022, we are delighted to be working with Ecologi to deliver Creative Offsets. Ecologi is a B-Corp certified social enterprise, facilitating the funding of the best climate solutions by supporting verified carbon reduction projects and responsible tree planting projects around the world.

Ready to offset? Set up your profile!

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0.1%

Average cost to offset a production's entire footprint

What is albert's Creative Offsets Scheme?

Creative Offsets is albert’s bespoke scheme to help Film and TV productions offset the emissions they cannot reduce. To reach net-zero as an industry and avoid the worst effects of climate change, we must reduce as much of our greenhouse gas emissions as possible and offset the remainder.

To deliver our Creative Offsets scheme, we have selected Ecologi – leading experts in carbon collaborative climate action. Ecologi’s offset projects are all verified by either the Gold Standard or the Verified Carbon Standard, ensuring the carbon offsets are of the highest quality.

Who can offset?

Individual?

Individual?

Our creative offset scheme isn't just for productions. As an individual, you're welcome to offset your own footprint with us too. Calculate your footprint using the WWF calculator and then purchase your offset with us.

Production?

Production?

albert now requires UK productions to offset any remaining emissions in order to be awarded albert Certification. You can offset through any verified scheme including Creative Offsets

Company?

Company?

If you're looking at how to offset your entire company's footprint then get in touch with us to discuss using the Creative Offsets scheme for your entire company

Estimate your production's offset cost

If you don’t have a footprint from a previous series, then use our estimator to work out how much it might cost to offset the remainder of your production. The cost to offset is 10.50/tonne

For further help, get in touch with us.

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Find out more - read the Ecologi Welcome Pack

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Which projects will I support through the scheme?

By offsetting through Creative Offsets, your contribution will support a broad range of carbon reduction projects, which are linked to a publicly available Impact and Operations Ledger – evidencing the reduction of greenhouse gas emissions.

Each month, Ecologi supports a range of carbon reduction projects that are certified at the very highest level by the Gold Standard or the Verified Carbon Standard. Their funding strategy is guided by their Climate Committee and follows the Project Drawdown framework.

Three example projects from Ecologi’s portfolio are shown below.

Wind power project in Mexico

This project will prevent the emissions of 245,015 tonnes CO2e on average every year that it is operational, which will be for at least 20 years.

The project is part of a larger wind project, with two other wind turbine sites also producing clean energy for Mexico. The three projects have contributed towards several areas of sustainable development in the local area in collaboration with local groups including the Civil Association MEXFAM and the Espíritu de Ayuda foundation, the Technological Institute of Mixe, Istmo University, The National Educational University, and the Training and Productivity Institute for work in Oaxaca State.

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Generating renewable solar electricity in Egypt

This project will prevent 779,450 tonnes of CO2e from entering our atmosphere over its 10 year lifespan. That’s 77,945 tonnes of CO2e reduced each year!

The project is located in Benban, Egypt, and is anticipated to be the largest solar photovoltaic (PV) park in the world, upon completion. 

The PV panels generate electricity by converting solar power, the most abundant renewable energy, into electric power to create clean energy with no consumption of fossil fuels and no emission of greenhouse gases (GHGs). The net electricity generated from this project will be supplied to the national grid.

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Preserving Amazonian rainforest in Brazil

The objective of this Brazilian Amazon REDD project is to avoid emissions from planned deforestation on a property in Para State, in the Eastern Amazon of Brazil. The property includes five forest areas: Rio Capim, Poty, Cauaxi, Sumal and Caculé, totaling over 200,000 hectares. This project will preserve 27,434.9 hectares of native forest within the site, which had previously been designated for deforestation in order to clear the land for livestock pasture.

Instead of being deforested this area of rainforest will be conserved. Limited forest management activities will be undertaken within the area under Forest Stewardship Council® Certification.

It is estimated that the project activity will avoid over 9.4 million tonnes of carbon dioxide emissions over 10 years – which would have been emitted in the absence of the project.

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FAQs

How do I get involved?

Our Creative offsets scheme is part of the albert certification process. To achieve albert certification, UK productions have to both reduce their impact and then offset their remaining carbon emissions through our Creative Offsets scheme with Ecologi.

Can I just offset?

You can… but you won’t receive albert certification. albert strongly believes that we cannot simply offset our way out of the climate crisis. We must continue to reduce and only offset the remainder. It can be more cost effective to do it this way too – the more you reduce, the less the remaining carbon will cost to offset.

How do I offset with Ecologi?

Just as before, we’ve designed the process to offset to be as quick and seamless as possible. Using the links on this webpage or in the calculator tool, you’ll be directed to Ecologi to pay for your programme’s offsets. The key difference is that with Ecologi, you’ll be first asked to create a profile page. The great thing about doing this is that over time you’ll be able to track all your offsets and see your own ‘forest’ grow as well as see how much we’ve collectively offset as an industry. Find out more by reading the welcome pack

Can I offset elsewhere?

You can. We set up the Creative Offsets scheme to make the offsetting process as simple as possible for busy productions but you’re entitled to offset outside of this scheme but you need to ensure your scheme meets the following criteria:

Objective: Finance quality*  carbon offset projects e.g. supporting the protection of global forests or new renewable generation. albert recommends carbon avoidance offsets for its Carbon Neutral Certification standard.

Fundamental criteria: Project type: REDD+, Gold Standard or Verified Carbon Standard approved (as appropriate)

Ideally projects should also have additional benefits that help towards other Sustainable Development Goals

*permanent and additional

 

So how much will it cost?

Our offset costs are set at £10.50/tonne. How much it costs your production will depend on its size and how much you’re able to reduce. We’ve created our estimator tool to help you estimate how much it might cost you – this tool is just a guide and might be helpful for budgeting purposes. The final cost will be generated after your production footprint has been calculated and assessed.

I don’t want to/can’t afford it.

We appreciate that budgets are tight and that this scheme might not be possible for everyone. Unfortunately, we are no longer able to reward albert Certification to productions who don’t additionally offset.

The Creative Offsets scheme can generate additional marketing and communications value for your production because you will be able to clearly demonstrate your commitment to climate action and can talk about the incredible impacts of the portfolio of projects you support

Why has the offset price increased?

Globally, offset prices are going up due to an increased demand. We have worked with Ecologi to pre- purchase offsets on behalf of the industry so that we can fix the price for the next year (beginning from Aug 1 2022) or until the purchases run out. We believe that our price/tonne is one of the most competitive prices on the market whilst still delivering against bona fide offset projects.

The new price of £10.50/t will come into effect from Aug 1 2022. All productions will be required to pay the new price, regardless of when a footprint/carbon action plan was started.

Ready to offset? Head to the hub!

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£10.50/t

The amount it'll cost to offset with us

How do I know that my carbon offset contribution is actually making a difference?

We’ve chosen to work with Ecologi so we can be confident that the money spent on offsetting will guarantee the emissions reductions occurred and that the projects will protect and enhance the natural environment and the communities living in them.

To issue carbon credits, the projects must prove that the emission reductions are real, permanent and additional – which means they would not have occurred without the carbon finance. The  projects in the scheme are verified by either The Verified Carbon Standard or The Gold Standard and are regularly monitored and audited.

Ready to Offset?

Offset Now