Climate Content

A creative guide to world changing stories

Climate Content

Production

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Production

Climate Content

Shark! Celebrity Infested Waters (2025)

Combining entertainment with crucial conservation messaging, this unique reality series follows seven celebrities to Bimini in the Bahamas, where they swim with the sharks. The series aims to educate viewers on the broader importance of sharks to ocean health, debunking common myths and emphasising their vital role in maintaining a balanced marine environment. 

How climate storytelling is embedded throughout: 

  • With guidance from shark experts and conservationists, the series directly addresses the impact of climate change on marine life, linking rising sea temperatures and ecosystem disruptions to the survival of various shark species. 
  • The celebrities’ journeys from fear to fascination help humanise scientific issues, making the scientific and conservation messages relatable to a broad audience. 
  • The embedded nature of this climate content avoided “preaching to the converted” by captivating a broader audience and successfully engaging viewers who wouldn’t typically watch a natural history series. 
  • Expert input ensures that the conservation and climate messaging is scientifically accurate, providing viewers with credible information. 

The impact: 

  • The series reached a total of 8.3 million people across its time, with the first episode seen by a consolidated 2.8 million viewers. 
  • Over 4.8 million streams on ITVX highlight strong digital engagement, with the series ranking as the biggest peak-time entertainment title on the platform by streaming hours since its launch. 
  • The series especially resonated with viewers aged 25–54, with over a third of its audience coming from this key audience. 
  • The show sparked social media discussion around shark conservation and ocean health. 

Shark! Celebrity Infested Waters shows that climate storytelling can be fun, engaging and easy to understand. By blending conservation messages with a celebrity reality format, it sparks important conversations about ocean health to a wide audience and proves that sustainability has a powerful place in mainstream TV.