Posted on 14th October 2021

Live from COP26 – The Power of Brands in the Climate Fight

Brands and broadcasters have a key role to play in accelerating societal change around climate change - so how can they work together to promote sustainable consumption, making the biggest impact on audiences, with the smallest footprint?

Event Date

1 November 2021

Time

14:00 -15:00 PM GMT

Location

Online

In this session, Broadcasters will discuss their commercial initiatives for sustainability and how brands can benefit. We’ll also hear from the brands leading the charge towards a greener future and their learnings.

Join host Karen Fraser (Senior Director, IPSOS), and panellists Danielle Kelly (Director of Sales & Strategy Scotland, STV), Lucy Crotty (Cultural Insight & Strategy Lead, ITV Commercial), Tom Patterson (Group Digital Manager and Co-Founder of 4Earth, Channel 4), Ben Newbury (Marketing Lead, Yorkshire Tea), and Margaret Jobling (CMO, NatWest) for this special event, live from COP.

Event Date

1 November 2021

Time

14:00 -15:00 PM GMT

Location

Online