Your guide to creating world-changing content



Telling Climate Stories Pocket Guide

How do you write climate content? Let our pocket guide show you
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Climate Content – Audience Insights

What do audiences think about climate content? Check out our report to find out
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Our new tool for editorial teams has launched

Test your story or idea for climate content potential with our Editorial Tool
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Saving our planet is now a communications challenge

— David Attenborough, 2020

Ready to get stuck in...?

We are working to help creatives make content that supports the transition to a sustainable future. Programme makers have two complementary content opportunities;

  1. to look for exciting new ways to place the planet into the picture
  2. to ensure content’s editorial ambition isn’t unduly normalising unsustainable behaviour

Read why

Your guide to climate content

This is your guide to creating world changing content.  With guidance, inspiration and case studies for every genre; identify and act on authentic and accessible ways to bring the planet into your programme.

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Our 2021 Subtitle Report is out!

Subtitles to Save the World

We began releasing our subtitle reports from 2019, aiming to analyse how the broadcast industry is covering climate change on our screens.

Subtitle data provided by biggest British broadcasters (BBC, ITV, Channel 4, Channel 5, UKTV and Sky) is interrogated and analysed with the help of Deloitte to uncover how environmental themes are being covered, and in what genres.

Read our 2020 report

What might some of the nation’s favourite programmes looks like if the environment became a key consideration for the producers?