Including sustainable climate content is not as difficult as you might think and what’s more, it’s what the audience want.
Sky’s Impact Report found that 80% of people across Europe support the idea of broadcasters using content and advertising to encourage people to adopt more environmentally positive behaviours
BBC’s Audience Insight team found that 40% of the people they spoke to said the media should be doing more
Whether you opt for a climate conscious main character or weave in a climate conversation, there are lots of ways for you consider the climate
Fuel your creativity with the latest environmental trends.
Tap into the drama and conflict, the interesting characters and the unlikely heroes and put the environmental reality onto screen.
Of the 20,000 people from 27 countries surveyed, a fifth of the youngest (under 35 y/o) cohort said they believe it is ‘too late to fix climate change’, highlighting a fatalism about their future not found in older groups.
The survey found younger people to be 66% more fatalistic about the chances of reducing greenhouse gas emissions to a level that will slow climate change to an acceptable degree.