But...could it?

We’re not expecting you to ram climate change home, a few simple changes could make a world of difference or, perhaps more aptly, a difference to the world.

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Want to find out even more about engaging audiences?

How to talk about climate

Check out this film by our friends at On Road Media

Survey Says...

Including sustainable climate content is not as difficult as you might think and what’s more, it’s what the audience want.

Sky’s Impact Report found that 80% of people across Europe support the idea of broadcasters using content and advertising to encourage people to adopt more environmentally positive behaviours

BBC’s Audience Insight team found that 40% of the people they spoke to said the media should be doing more

Whether you opt for a climate conscious main character or weave in a climate conversation, there are lots of ways for you consider the climate

Fuel your creativity with the latest environmental trends.

Tap into the drama and conflict, the interesting characters and the unlikely heroes and put the environmental reality onto screen.


Make use of our creative guide to putting the planet into programming

Climate Fatalism?

Ipsos/Futerra global poll finds high levels of fatalism about climate change among young people

Of the 20,000 people from 27 countries surveyed, a fifth of the youngest (under 35 y/o) cohort said they believe it is ‘too late to fix climate change’, highlighting a fatalism about their future not found in older groups.

The survey found younger people to be 66% more fatalistic about the chances of reducing greenhouse gas emissions to a level that will slow climate change to an acceptable degree.