Could you accidentally be making some things worse?

Does a beloved main character only eat steak, travel by car and regularly jet off on mini-breaks? Do you portray unsustainable behaviour? Consider whether you are unintentionally making high carbon lifestyles aspirational

Discover More

Understand the implications of everything you show

When creating or commissioning content, think carefully about what you are promoting. Are you popularising negative environmental behaviours or positive ones? And what might the consequences of that be? By understanding the potential impact of everything you put on screen, you will be better able to create content that can both entertain the masses and improve the world around us.

Time for a few tweaks

Look at how you could change the unsustainable elements in your programme.

Not sure what is sustainable or not? Why not sign up to a free albert training session.

If not us, who?

‘Saving our planet is now a communications challenge. We know what to do, we just need the will.’

David Attenborough – Instagram, 2020