UK Advertising’s climate action working group launches AdGreen

The Climate Action Working Group, led by the Advertising Association, has launched AdGreen, a new initiative to unite the advertising industry to eliminate the negative environmental impacts of production.

AdGreen is backed at launch by adam&eveDDB, APR (Advertising Production Resources), Havas, MullenLowe, Sky, Unilever and WPP, along with the support of the Institute of Practitioners in Advertising (IPA), the Advertising Producers Association (APA), the Association of Photographers (AOP) and Incorporated Society of British Advertisers (ISBA) who will be coordinating member participation.

It will be led by industry specialist, Jo Coombes with support from strategy advisor Tricia Duffy, and is a strategic partnership with albert. Following the learnings of albert, AdGreen will provide tools, services and expertise to the entire UK advertising production community from 2021, enabling all advertising professionals to improve the way campaign assets are produced for a better climate future.

AdGreen launches with two clear aims: to measure advertising production carbon footprints
allowing the project team to understand which activities have the biggest impact, and to empower the industry to reduce emissions and to act for a zero carbon / zero waste advertising industry.

AdGreen will also be offering a Carbon Footprint calculator, similar to albert’s, as well as specialist training, a renewable energy buy-in scheme, and later, certification and a high-quality offsetting scheme, for the advertising community in the UK.

All advertisers, agencies and production companies looking to find out more about AdGreen should register their interest at its website.