Posted on 24th November 2020

Creative Offsets has launched!

Our new scheme is designed to help make offsetting even easier, helping our industry on its path towards carbon neutrality.

Creative Offsets

Our new Creative Offsets scheme will enable productions to offset their carbon impact, making their programmes carbon neutral.

The launch of the scheme is a further positive step for the project which supports the screen industry in making positive contributions to the environment while actively eliminating waste and carbon emissions from production.


albert has selected to work with Natural Capital Partners, leading experts in carbon neutrality and climate finance, to run the scheme. Natural Capital Partners’ offset projects are all validated and verified to recognised third party carbon standards.

‘We searched far and wide to find the right offset scheme, one which we felt confident could deliver to the standard we required but which also went further, offsetting our industry’s carbon impact and at the same time, delivering on the UN’s global goals for maximum impact’ Michelle Whitehead, project manager for albert.

By taking part in albert’s creative offset scheme productions will be supporting a portfolio of high quality, impactful REDD+ emission reduction projects that protect and restore landscapes, enhance biodiversity, and improve health and livelihoods around the world including projects in Brazil, Malawi and Cambodia. In addition to this, productions will be supporting the creation of new woodland in the UK in accordance with the Woodland Carbon Code.

A handful of productions including A Perfect Planet and Dancing on Thin Ice with Torvill and Dean have chosen to offset their productions this year in order to reduce their impact on the planet.

ITV will mark its own commitment to the Creative Offsets scheme by releasing Dancing on Thin Ice with Torvill & Dean as a highlight of this year’s festive schedule  – the first ITV show to achieve the new standard of albert Certification. The show, produced by Wingspan Productions, follows Jayne Torvill and Christopher Dean as they travel to Alaska on an extraordinary quest to fulfil a life-long dream that also provides a first-hand insight into the effects of climate change.

Right from the start we wanted our film to help raise awareness about climate change, and to minimize our own impact on the planet as much as possible. When we came to offsetting the carbon footprint of our production, we were very pleased to discover that albert's new Creative Offset scheme would make it so straightforward. We were reassured that they have done the thorough research and due diligence to ensure that we will be offsetting with schemes that will genuinely make a difference

— Helena Braun, Producer Wingspan Productions

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