ITV’s weather team (Laura Tobin, Becky Mantin and Alex Beresford) got behind the launch of the app and recorded VTs to drive engagement throughout.
The winners were 5 colleagues with the highest ‘planet points’ and 3 top teams (ITV News Anglia, ITV News Central and ITV News West Country) all winning a prize.
The 3 most engaged teams were also recognised – Group Technology had 65% of the team using the app, followed by Multistory Media with 50%, and ITV News Anglia at 48%.
The data captured helped to inform ITV of the most popular changes that were being made and how many behaviour changes had occurred since the app launched.
ITV’s Head of Sustainable Production, Phil Holdgate, provided the location for the winning teams’ prize of trees on the Emmerdale set, giving a lasting legacy to the app.