To coincide with ITV's corporate target to deliver Net Zero Carbon Emissions by 2030, a small crack team made it their mission to embed change on the ground with ITV staff too
The idea of a sustainability app was born – something fun and engaging that would inform and inspire conversation across ITV and gamify sustainable living!
The app would include tips for better living; a set of behaviours that are simple, useful and accessible, not just ‘sustainable’. These could be easily refreshed with a mix of tips for home and in the office, aligned to one of the four company climate action targets.
The background to each tip would also be simple and informative with users able to select ‘done it’ with a space to write a bit more about their action to encourage ideas sharing.
There would be leaderboards so teams and individuals could compete against each other and win prizes to drive engagement across ITV so everyone could play their part in reducing their own environmental impact.
By early March 2021 the stats were already impressive and showed how well engaged ITV staff were with the app
