Of all the outcomes from COP26, one of the most significant for our industry was the announcement of the Climate Content Pledge which saw 12 broadcasters and streamers from the UK and Ireland pledging to show more climate content on screen, no matter the genre.
This isn’t simply about more documentaries on the climate crisis or more Natural History programming (as important as they are) – this is about finding ways to authentically bring climate storytelling into all programmes, from a comedy to a drama, a quiz show to a daytime soap. The opportunities to help and inspire society as we transition to a Net Zero future are huge and the pledge is a significant step for our industry to play its part.
But what now? There is no one right way to respond to the pledge and we look forward to the creative outcomes from each pledge signatory – storytelling is what they do best after all!
albert’s role is to help the broadcast community to deliver on this pledge and over the course of the next year we will be working closely with the signatories as well as offering further tools and training.
In the meantime, we have pulled together the following reports from across our sector, each of which can help to inspire, inform and help our industry deliver on its pledge promise.
