Posted on 22nd November 2021

Putting the Climate Content Pledge into action

COP26 represented a momentous moment for the TV industry with the announcement of our climate content pledge. The following reports and resources can help our industry put the pledge commitment into action - providing inspiration, guidance and data to show the impact we can have by bringing climate storytelling into all genres.

Of all the outcomes from COP26, one of the most significant for our industry was the announcement of the Climate Content Pledge which saw 12 broadcasters and streamers from the UK and Ireland pledging to show more climate content on screen, no matter the genre.

This isn’t simply about more documentaries on the climate crisis or more Natural History programming (as important as they are) –  this is about finding ways to authentically bring climate storytelling into all programmes, from a comedy to a drama, a quiz show to a daytime soap. The opportunities to help and inspire society as we transition to a Net Zero future are huge and the pledge is a significant step for our industry to play its part.

But what now? There is no one right way to respond to the pledge and we look forward to the creative outcomes from each pledge signatory – storytelling is what they do best after all!

albert’s role is to help the broadcast community to deliver on this pledge and over the course of the next year we will be working closely with the signatories as well as offering further tools and training.

In the meantime, we have pulled together the following reports from across our sector, each of which can help to inspire, inform and help our industry deliver on its pledge promise.


Climate Outreach

8 key insights for how to engage your audience

Britain Talks COP26

Britain Talks COP26, provides eight key insights and recommendations to support climate communicators and campaigners in engaging people around COP26 in ways that resonate across a broad base of society.

Read Report

Responsible Media Forum

The critical role our industry will play in the Net Zero transition

The Superpower of Media - Mirrors or Movers II: managing the societal impacts of content

Focusing on the ‘brainprint’, the report is concerned with media’s deepest footprint – the ways in which media content shifts hearts and minds and the enormous social, political and environmental change this can create.

Read Report

On Road Media has pinpointed six ways to help us all talk about and create content on climate change, in a way that helps to change hearts and minds

BBC's Climate Creatives Festival

Ahead of COP26, and with the 2030s being described as the crucial decade to protect the health of our planet, the BBC hosted a free, online event which asked; how can we best engage with one of the biggest stories of our time?

Discover More

Covering Climate Now

Creating the link to climate in weather reporting

Your Guide to Making the Climate Connection

Evidence of climate change is all around us—bigger wildfires, stronger hurricanes, more intense heatwaves, and more. But too often climate is absent from extreme weather reporting. Use this guide to get the extreme weather story right

Find out more

Doc Society

Case studies and inspiration for documentary makers

The Impact Field Guide & Toolkit

Doc Society believe that the 21st century has become one in which the power of film to change the world is impossible to ignore. Their mission is to share bold ideas and best practice with global filmmakers and changemakers.

Read More

Sky's Annual Impact Report delves into their current climate commitments on screen (check out page 62 for stats on how their own climate programming has led to positive action)

The Solutions Survey

Ipsos partnered with Futerra Solutions Union in a landmark global study that found surprisingly high levels of fatalism concerning climate change among young people and a new inequality of attitude dependent on age, wealth and location.

Read Report

Project Drawdown

Drawdown Solutions analysis reveals that individual and household actions have the potential to produce roughly 25–30 percent of the total emissions reductions needed to avoid dangerous climate change (>1.5°C rise).

Working with Netflix, Project Drawdown alongside Rare, and Engie Impact have created a platform to identify the solutions that resonate most in our lives and calculate the positive impacts those choices make.

Find out more

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