For an event of this size, the logistical requirements were always going to be our primary focus. We knew that transport, travel, catering and accommodation all needed an approach that could deliver measurable benefits.
We started with a ‘No-Fly’ policy for the pre-production phase, firm in our belief that we could enable our Australian Aquatics Director to plan his camera coverage remotely, without the need to do any surveys in person. A small thing, but one that proves that with the right tools, anything is possible. At games time, it became ‘only necessary flights’ for just a handful of people. This represents a 90% reduction in air travel versus previous editions of the Games. We’ve achieved that by challenging the norm.
Major events like the Olympics and sporting World Cups are reliant on a travelling core of professionals who work almost exclusively on these events. They’re experts in their field and incredibly good at what they do, but the cost to the environment is huge. With so much talent on our doorstep, we took the decision to recruit the majority of production personnel and technicians from the UK market. Further to this, 15% of the Host Broadcast team will come from the West Midlands.