In attendance from the albert team were Junior Comms Manager Órlaith Rogers and former Head of Comms and Events Neal Romanek. Both ended up fielding a wide array of concerns and questions about media industry sustainability.
Conversations with sports professionals brought up how much UK sports broadcasters were making efforts at sustainable practice throughout the broadcast chain, while their US sports industry counterparts tended to be a bit more sluggish.
Virtual production facilities, beginning to boom in the wake of covid lockdowns and travel restrictions, are now looking toward a future where they become a go to option for companies seeking scope and production value without needing a lot of physical infrastructure. One of the companies albert spoke to underlined the need virtual production facilities had for clear guidance about how to measure their own carbon footprints and how they should advise their clients.
A virtual production studio might be working with a feature film company one day, a light entertainment programme the next day, and then a commercial shoot the next. Each of these will have their own particular sustainability and carbon footprint mandates, based on agreements and pledges their various stakeholders have adopted. Virtual production studios, precisely because they are so versatile, have to negotiate a wide, unpredictable spectrum of customer concerns and queries – and they want help.
The albert comms team were struck by how genuinely concerned – and enthusiastic – Kickstart Day attendees were about the imminent shifts required to reverse the global environmental crisis. But despite the solid scientific consensus about what steps need to be taken, there was a lack of unified thinking and little sense of coordinated action.