A creative guide to putting the planet into programme editorial.
A practical guide for everyone working in TV and film production
Learn from those that have gone before.
Here are some examples of how other shows in your genre have introduced environmental issues and sustainable behaviours within content.
Uncover and normalise environmental issues and solutions
Weave climate change storylines into every situation
Use the environment and climate change as key themes and subtext as part of a bigger story
By investigating and ensuring the facts and figures of the current climate are in the public domain, you can create accountability which might help safeguard society
Explore what the future might look like, or perhaps even alternate realities, to show audiences the environmental consequences (positive and negative) of our behaviours.
The Climate crisis.... it's funny, right?!
Put sustainability into content that reflects everyday living to
normalise and humanise sustainable lifestyles
Use humour to shine a light on the need for urgent action and make a serious topic accessible to more people
Create iconic campaigns and actions that inspire loyal audiences to take actions for a better world
Create innovate formats to make sure we are serving the next generation with the most meaningful content
Use alternative visuals styles to make your message heard