— Krishnendu Majumdar, Chair of BAFTA
This report calls upon creatives to do something bold and to do it very quickly. It has taken decades to find on-screen smoking strange, sexism affronting and no seatbelts insane. But we don’t have decades. We have to react right now to take the high carbon lifestyles out of our scripts and consider a new, aspirational approach to our storylines instead."