Posted on 3rd August 2021

Happy birthday! (to us)

It’s our 10th birthday this month, and we’ve got plenty to shout about by way of celebration.

albert began life at the BBC and was officially launched at the Edinburgh TV Festival in 2011. Initially just a carbon calculator, it’s now grown into an international project with several initiatives that focus on the impact the TV and Film industry can have one and off screen.

We wouldn’t be where we are today without you folks who make up our wonderful community. Whether you’ve recently joined or are one of the old guard, here’s to continuing to save our planet.

We are albert. So are you.

Want to celebrate with us?

Follow us on our socials @wearealbert where we’ll be highlighting some of our key achievements.

Download and share our albert 10 assets at the bottom of this page (make sure to tag us and your friends!).

10 years of albert

  • 10500 production footprints have been calculated and 1400 productions have been certified
  • albert has trained 8000 people
  • The albert team is now 12 people!
  • albert has worked with 2000 companies from 70 countries
  • 5 annual reports have been published, showing that emissions associated with an hour of TV has reduced from 15 tCO2e/ hr to 4.4 tCO2e/hr
  • Creative Energy (running since 2015) has avoided 9000 tCO2e (30.9 GWh of clean electricity)
  • Creative Offsets (running since 2020) has avoided, reduced or removed 8900 tCO2e
  • 23 Universities and Educational institutions have now joined albert in teaching sustainability within film and TV courses, The first set of albert grads moved into the industry in 2020 (338 of them!)

What has happened over the last 10 years

  • Atmospheric CO2 has increased by 23 ppm
  • 4 °C increase in average global temperature.
  • UK electricity emissions intensity has decreased by 50%
  • The amount of renewables in the UK grid is 5 times higher now
  • Global population has increased by 674 million

All these things have passed but just one albert

  • 3 Olympics
  • 30 US elections (general, senate, house and presidential)
  • 3 UK general elections

10 years of albert animation!