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As a global company, we know we have a responsibility to measure and reduce our impact on the planet. We are proud to be the first company to invest in albert on a global scale and help to develop their calculator into a tool that the entire industry can use. This is a great step forward for TV companies around the world, to allow them to educate themselves on the environmental impact of producing TV and empower them to move towards more sustainable methods.
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— Jennifer Mullin, Global CEO, Fremantle