Make it a standard in all treatments and castings
Just as the industry did with classification and diversity requirements, could you make embedding environmental sustainability into programming the norm? On-screen diversity requirements have led to an increase in viewership across a wide range of broadcasters. ITV data shows an increase in BAME viewers, whilst still retaining traditional audiences. And after the Paralympics in 2012, Channel 4 commissioned a survey showing its positive impact on the way that disabled sport was talked about. You have the opportunity to do the same through environmental sustainability. It will mean attracting new, environmentally conscious viewers, whilst retaining your current ones. It will mean that your content better represents the contemporary world. So, in all your briefings, treatments and castings, make environmental sustainability a standard.