Does it do so in a way that informs and inspires audiences about a sustainable future?
Consider using opportunities to connect weather events with climate, showcase amazing locations across our planet and tell the stories of those making the planet a better place.
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The screen industries have a crucial role to play in society’s response to climate change. Reducing the footprint of productions is important. But, by far, the greatest opportunity to make an impact is through the content we put on screen. Collectively, our industry reaches millions of people every single day. That represents an unprecedented opportunity to shift mindsets and make positive environmental behaviours mainstream. It’s a chance to inform society’s response to climate change.