Does your programme have non-verbal content that portrays sustainability?
It’s not about shoehorning climate change into every conversation. You can portray sustainability just through what’s in shot. Solar panels in backdrop, an electric car being charged, reusable products.
The influence of TV
A report by the Behavioural Insights team in collaboration with Sky has found that 8 in 10 support the idea of broadcasters nudging green choices through content and 1 in 3 say TV has inspired them to make changes.
The Power of TV: Nudging Viewers to Decarbonise their Lifestyles