Could your programme have non-verbal content that portrays sustainability?
It’s not about shoehorning climate change into every conversation. You can portray sustainability just through what’s in shot. Solar panels in the backdrop, electric car being charged, reusable products...
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Think planet placement
A few prop or shot changes could be all it takes. How about including some of these:
Recycling bins
Eco-friendly cleaning products
Bikes and bike racks
Reusable products like water bottles and lunch boxes
Electric cars and charging points
Electric garden and hand tools
Signs, labels, posters, or clothing that have sustainable messages
Solar panels
Compost bins
Seasonal, plant-based food
The influence of TV
A report by the Behavioural Insights team in collaboration with Sky has found that 8 in 10 support the idea of broadcasters nudging green choices through content and 1 in 3 say TV has inspired them to make changes.
The Power of TV: Nudging Viewers to Decarbonise their Lifestyles