If none of these 5 key sustainability transition areas feature in your programme on-screen, perhaps you might voluntarily choose to include an element of planet placement in your programme. Visit Planet Placement for inspiration.
When, ‘not applicable’, might be the correct answer:
- the programme is set in the past
e. one would expect unsustainable behaviour in a period drama
- the programme does contain materially significant presentations of unsustainable behaviour, but they are not relatable and therefore not imitable by its audience
e. one might expect audiences to associate with aspirational and influential people leading high carbon lifestyles, whereas one would expect audiences to be able to disassociate from fictitious characters in constructed narratives
What to do if the editorial ambition of the production is normalising unsustainable behaviour.
In order to meet audiences where they are, albert has listed the below interventions in order of authenticity and therefore, impact.
- Create a discussion onscreen which recognises that the activity in question has an unsustainable impact on the planet or environment
i.e. through contributor selection, presenter-led questions or narration etc., can a conversation about the environmental impact form part of the narrative?
- Replace activity in question with a sustainable alternative or include additional narrative about planet friendly/eco/sustainable alternatives
i.e. replacing a mode of transport for a more carbon friendly alternative
- Remove the activity or narrative from the programme
i.e. If it is not editorially important for unsustainable activity to be seen on screen, can it be removed.