Posted on 20th June 2022

Our new tool for editorial teams has launched

Today sees the launch of our new tool to help writers, commissioners, developers and others involved in editorial teams to help put the planet in their content

Today we unveil a new tool to help those working in editorial in TV and Film to consider new ways to bring climate storytelling into their programmes.

The tool allows you to choose your programme’s genre before answering a series of questions which then indicate how ‘planet friendly’ your programme is. Throughout the journey, you’ll be presented with case studies, reports and impact study findings to further inspire your ideas!

The tool has been created to support the industry, following the announcement of the Climate Content Pledge.

Launched at COP26, the pledge was signed by the CEOs of 12 broadcasters and streamers in the UK and Ireland who committed to doing more and better climate storytelling on screen.

Our industry's biggest opportunity to tackle the climate crisis is through the content we share on screen. Not only can we support audiences to navigate this complex issue but we can explore themes and subjects which are more relevant to audiences than ever.

We know audiences want this and for content creators and broadcasters to be relevant they'll need to consider how their stories are impacted by the issue of all issues. This tool helps them to do that. Whether it's a storyline about a career change, a home improvement show or sports coverage - climate stories can touch us all.

— Carys Taylor, Director of albert

Why does this matter?

Impact studies and case studies show how TV programmes have the power to create change in real life.

The most recent series of Succession featured a storyline with someone giving a portion of their money away to Greenpeace in their will, in real life this led to tenfold surge in traffic to Greenpeace’s legacy page.

A study on Love Island and its former fast fashion sponsors revealed that online searches of marble dress and hot pink coord increased by 127% and 114% respectively following the winning contestant wearing these items on the show.

This year, the broadcaster ITV has announced a partnership with Ebay to promote pre-loved clothing.


Try The Tool Now!