Posted on 8th June 2023

Telling Climate Stories Pocket Guide

A practical pocket guide for including sustainability in any genre

Why have we created this guide?

Showing examples of sustainable high-impact habits can have a positive impact on audiences.

With help from experts in research and academia, we’ve put together a pocket guide of practical tips for featuring climate content in all genres.

A range of psychological and external factors affect an audience’s response to content. Merely providing audiences with information is not enough to change behaviour.

We need to tap into their existing values, attitudes and social norms. Habits are often the most important factor affecting behaviour.

Download the Telling Climate Stories Pocket Guide now!

See why key creatives from the UK's biggest broadcasters think climate stories matter