TV Nova, one of five stations that belong to the CME portfolio, has already started to introduce principles from albert into its daily operations. It has contributed to the publication of the first Green Filming manual in the Czech Republic and is working to normalise sustainable behaviours both on set and in editorial content. This includes episodes of Masterchef showing zero waste principles in food processing, avoiding using plastic bottles on screen as much as possible and even introducing a storyline in one of its flagship TV shows where children attend ecological schools and learn to be mindful about the impact of their actions on the environment.
The owner of CME, the PPF Group, has a similar commitment to environmental sustainability and welcomes CME’s membership with albert International.
Find out more about CME here. Find out more about albert International here.