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Posted on 25th October 2021

CME Media Group joins albert International

CME Media Group is the latest organisation to join albert International

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We’re thrilled to announce that CME Media Group (CME) will be the first Central and Eastern Europe (CEE) producer to join albert as an international member.

CME join current members such as Fremantle, ITV and Sky, recognising that its ambitions of being the best CEE producer of content can’t come at the price of worsening environmental impact.

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We are very excited to welcome CME as an international member. We acknowledge the important influence of CME in the CEE market, and we believe they will be the perfect leader for their local industry. We hope that the steps taken by CME will inspire many other organisations in the local industry to follow the same path and start implementing sustainable practices both in front and behind the camera

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— Roser Canela-Mas, albert International Manager

TV Nova, one of five stations that belong to the CME portfolio, has already started to introduce principles from albert into its daily operations. It has contributed to the publication of the first Green Filming manual in the Czech Republic and is working to normalise sustainable behaviours both on set and in editorial content. This includes episodes of Masterchef showing zero waste principles in food processing, avoiding using plastic bottles on screen as much as possible and even introducing a storyline in one of its flagship TV shows where children attend ecological schools and learn to be mindful about the impact of their actions on the environment.

The owner of CME, the PPF Group, has a similar commitment to environmental sustainability and welcomes CME’s membership with albert International.

Find out more about CME here. Find out more about albert International here.

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As a leading producer of TV and VOD content in the CEE, we recognise our ability to promote and inspire our audiences to think about their own sustainable behaviour, but we realise the need to first address our own on-screen and off-screen sustainable behaviours. We are fully committed to the principles of albert and intend to implement changes across CME so that we can better measure and reduce our carbon impact. Our best-in-class content must also yield a best-in-class environmental footprint

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— Didier Stoessel, CEO CME Czech Republic, Romania, Slovakia, Slovenia