How to do it

In your role

Whether you write scripts or commission them, there’s lots of opportunities to bring the planet into programming. Choose your role and find out the part you can play.

Choose your role and find out the part you can play
Scripted producer Non-scripted developer Commissioning editor Writer Non-scripted producer

Ready for a new era for TV and film? Discover all of the things you can do – whatever your role, whatever your genre – to bring the planet into programming.

Environmental issues are the stories of this generation. We’re calling on you to tell those stories. Whether you’re writing scripts, commissioning content or developing new formats – you can make that happen. This is your opportunity to tap into the zeitgeist and connect with audiences in new and meaningful ways.

What about the footprint of my production?

Your biggest opportunity to make an impact is through the content you put on screen. Done right, your content can shift mindsets and make positive environmental behaviours mainstream. Your footprint is also incredibly important. For the last eight years, albert has been working with production teams to do this. You can find out more at wearealbert.org

Will I have to sacrifice creating good content?

Planet Placement demands the same authenticity, impact, emotion and creative excellence you’re used to delivering. If you sacrifice that, you won’t draw people in. Always remember your superpower is creating great content. Use the skills you’ve honed your entire career to take on the world’s most urgent challenge.

Do I need to scare my audiences to take action?

No. The climate movement is full of innovative solutions. It’s full of heroes and rebels, adventure and excitement. We encourage you to be fun and humorous, not just earnest and educational. Trying to shame or bully people into environmental responsibility simply won’t work.

FAQs

We aim to make Planet Placement as straight-forward as possible. So, this section should help with the questions you have.

What about the footprint of my production?

Your biggest opportunity to make an impact is through the content you put on screen. Done right, your content can shift mindsets and make positive environmental behaviours mainstream. Your footprint is also incredibly important. For the last eight years, albert has been working with production teams to do this. You can find out more at wearealbert.org

Will I have to sacrifice creating good content?

Planet Placement demands the same authenticity, impact, emotion and creative excellence you’re used to delivering. If you sacrifice that, you won’t draw people in. Always remember your superpower is creating great content. Use the skills you’ve honed your entire career to take on the world’s most urgent challenge.

Do I need to scare my audiences to take action?

No. The climate movement is full of innovative solutions. It’s full of heroes and rebels, adventure and excitement. We encourage you to be fun and humorous, not just earnest and educational. Trying to shame or bully people into environmental responsibility simply won’t work.

Inspiration